Caffeine Catastrophe: Energy Drinks, Products Liability and Market Strategy

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منابع مشابه

Energy drinks and caffeine-related adverse effects.

IN 1911, UNDER AUTHORITY GRANTED BY THE RECENTLY enacted Food and Drug Act, US agents seized 40 kegs and 20 barrels of Coca-Cola syrup in Chattanooga, Tennessee. The group, led by chief chemist Harvey Wiley, considered the caffeine in Coca-Cola to be a significant public health hazard (both cocaine and alcohol had been removed from the recipe in the previous decade). The case continued for year...

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Caffeine content of energy drinks, carbonated sodas, and other beverages.

The caffeine content of 10 energy drinks, 19 carbonated sodas, and 7 other beverages was determined. In addition, the variability of the caffeine content of Coca-Cola fountain soda was evaluated. Caffeine was isolated from the samples by liquid-liquid extraction and analyzed by gas chromatography with nitrogen-phosphorus detection. The caffeine concentration of the caffeinated energy drinks ran...

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Energy Drinks and the Neurophysiological Impact of Caffeine

Caffeine is the most widely used psychoactive stimulant with prevalent use across all age groups. It is a naturally occurring substance found in the coffee bean, tea leaf, the kola nut, cocoa bean. Recently there has been an increase in energy drink consumption leading to caffeine abuse, with aggressive marketing and poor awareness on the consequences of high caffeine use. With caffeine consump...

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ژورنال

عنوان ژورنال: International Journal of Marketing Studies

سال: 2013

ISSN: 1918-7203,1918-719X

DOI: 10.5539/ijms.v5n2p50